Given the importance of produce to store profitability and its ability to attract and retain traffic in the store, the “outer rim,” especially Produce, has become a key focus for successful supermarkets and the backbone strategy for gourmet markets.  Growers and sellers need to take more of a marketing approach to capture these benefits, rather than focus merely on price and volume. FarmLind Produce’s success is built on the long-term relationships we seek with both our growers and customers.

According to the Nielsen report 75% of shoppers say produce is their top priority. We understand how the move toward premiumization of food, including freshness, quality, less processed, and uniqueness positions your Produce Department as a differentiator, making the trip to the store more of an experience and destination versus just a “shopping list” to check-off anywhere. FarmLind Produce’s relationships with growers can make that experience more memorable.