A PASSION FOR PRODUCE  – A FOCUS ON SERVICE AND QUALITY

Given the importance of produce to store profitability and its ability to attract and retain traffic in the store, the “outer rim,” especially Produce, has become a key focus for successful supermarkets and the backbone strategy for gourmet markets.  Growers and sellers need to take more of a marketing approach to capture these benefits, rather than focus merely on price and volume. FarmLind Produce’s success is built on the long-term relationships we seek with both our growers and customers.

According to the Nielsen report 75% of shoppers say produce is their top priority. We understand how the move toward premiumization of food, including freshness, quality, less processed, and uniqueness positions your Produce Department as a differentiator, making the trip to the store more of an experience and destination versus just a “shopping list” to check-off anywhere. FarmLind Produce’s relationships with growers can make that experience more memorable.